EXPERTS WEIGH IN on Archuleta's success
American Idol' Finalists David Cook And David Archuleta: What Might Their Future Hold? Experts Weigh In
Archuleta seems poised for tween stardom, while Cook might head down the Daughtry road.
By Gil Kaufman
One person who is particularly excited about both finalists, but especially about Archuleta, is Michael Riley, senior vice president/ general manager of Radio Disney. Riley was rooting for both because, at its core, "Idol" helps raise the profile of music that's fit for kids and families.
"We've had past 'Idol' participants come into Radio Disney, like Kelly Clarkson, Carrie Underwood and
Chris Daughtry, and we'd love to have David Archuleta come into the studio," Riley said. "We play a lot of different kinds of music, but he really fits our demographic spot-on and appeals to kids and families."
Though the winner and runner-up are typically scooped up right away by 19 Entertainment and assigned to a label in the Sony BMG universe, that doesn't mean other labels and managers wouldn't love to get their hands on them, given the chance. "The best thing that could possibly happen to BMG is if Archuleta wins," said Steve Greenberg, founder of S-Curve Records (We the Kings) on the eve of the final performance show on Tuesday. Riley, the father of 6- and 10-year-old girls who are obsessed with the show, added, "It gives them a ready-made teen idol, their own Miley Cyrus or Jonas Brothers, if they do it correctly."
Given the label's ties with Nickelodeon, Greenberg said it would be easy to cross-market Archuleta on the network (which, like MTV, is owned by Viacom). While a spokesperson for 19 Entertainment would not comment for this story, Greenberg said a male teen idol is the one thing the show has not yet launched. Cook inhabits a space that is already somewhat occupied by former top-four finisher Daughtry. "Archuleta could be the biggest 'Idol' winner in years, if they market him in a teen idol direction. I would love to work with him because I would know exactly what to do."
Wendy Goldstein spent more than 20 years working as an A&R rep for a variety of major labels. She knows a thing or two about "Idol," since she said she was tapped to be one of the panelists early in the pilot stage of the ratings champ. Between his youth appeal and "sweet" voice, she sees big things for Archuleta.
"I would like to see him make a great, innovative pop record like Leona Lewis' 'Bleeding Love,' " said Goldstein, whose management company represents Underdogs member Harvey Mason Jr., the
songwriter /producer of "Idol" season-six winner Jordin Sparks' hit "No Air." (Mason has already penned a
song that might end up on Archuleta's first album.) |